AVIVA KAMLER
FOUNDER & CEO

Aviva, a passionate leader and problem solver, is our fearless Founder and CEO. The visionary behind SHELF, she excels at developing diverse and dedicated teams, and demonstrates a unique eye for the world of cosmetics and its place in today’s digital landscape. Analytical, thoughtful and strategic, Aviva is on a mission to create a platform and brand that empower women around the world to interact with cosmetics in a healthy, connected and seamless fashion, to ultimately help cultivate and champion the most beautiful vision of themselves.

MARCUS YVES
CREATIVE & TECH LEAD

Marcus, a pioneering digital entrepreneur, is our Creative and Tech Lead. Having worked with over 50 startups, nonprofits, corporations and countries, he is a dedicated digital storyteller on a mission to positively impact the world through the power of communication. A graduate of the prestigious USC School of Cinematic Arts and a Four-time Distinguished Speaker at the USC Marshall School of Business, Marcus is channeling the unique talent and energy of the millennial generation to build brands and businesses that elevate and enrich society.

Marcus is also the Founder and President of Vibrancy, SHELF's Creative and Technology Partner.

MARQUES EZEKIEL
LEAD ENGINEER

Marques, a dynamic and seasoned full stack developer, is our technological powerhouse and amazing Lead Engineer. With over a decade of experience building websites and apps for some of the world’s biggest brands, such as Disney, NBC, Sony, Dreamworks and the Kardashians, he has acquired the skills and perspective necessary to successfully develop the most sophisticated platforms and systems. A technological swiss army knife, he lives to positively impact the world through a multidimensional talent, unparalleled expertise, sheer determination and boundless passion.

Marques is also the Head of Technology for Vibrancy, SHELF's Creative and Technology Partner.

KARA CREVIER
RESIDENT NAIL EXPERT
SAVANNAH KLEIN
BRAND AMBASSADOR SUPERVISOR INTERN
SUSAN
SUN
ADMINISTRATIVE INTERN
MARCY ZELMAR
ADVISOR
READ BIO

OUR SHELF BRAND
AMBASSADORS

ERICA MOY
ALYSSA LEDWON
CHLOE SMITH
MICHELLE HUANG
SARA OZER
JESSICA SKOLNIK
AMANDA HACKNEY
TING YEE TEANNIE SO
MICHELLE HUANG
SYDNEY CROFT
SIOBHAN SULLIVAN
SHELBY SWENOR
KATIE O'DONNELL
AUDREY KLOMPARENS
JULIA CALMA
ALISON PLATINSKY
JULIA MAXMAN
KATHRYN LATTO
MARINA GIALANELLA
USMA HOSAIN
AND INTRODUCING...
OUR CREATIVE &
TECHNOLOGY PARTNER
VIBRANCY
WE ARE DIGITAL STORYTELLERS
WOULD YOU LIKE TO LEARN ABOUT JOINING THE SHELF TEAM?
EXPERIENCE SHELF CAREERS
MARCY ZELMAR
ADVISOR

Marcy, our amazing advisor, is a senior thought leader passionate about building innovative digital customer experiences across all shopping channels. The former VP of Digital Innovation at SEPHORA, previously VP of eCommerce, she has a wealth of experience building out strong digital teams in leading retailers and driving aggressive sales in high growth eCommerce businesses. She is a strong operator in an omni-channel environment, leading both business strategy and technology delivery of complex platforms, including web, mobile, and retail stores.

AVIVA KAMLER
FOUNDER & CEO

Aviva, a passionate leader and problem solver, is our fearless Founder and CEO. The visionary behind SHELF, she excels at developing diverse and dedicated teams, and demonstrates a unique eye for the world of cosmetics and its place in today’s digital landscape. Analytical, thoughtful and strategic, Aviva is on a mission to create a platform and brand that empower women around the world to interact with cosmetics in a healthy, connected and seamless fashion, to ultimately help cultivate and champion the most beautiful vision of themselves.

MARCUS YVES
CREATIVE & TECH LEAD

Marcus, a pioneering digital entrepreneur, is our Creative and Tech Lead. Having worked with over 50 startups, nonprofits, corporations and countries, he is a dedicated digital storyteller on a mission to positively impact the world through the power of communication. A graduate of the prestigious USC School of Cinematic Arts and a Four-time Distinguished Speaker at the USC Marshall School of Business, Marcus is channeling the unique talent and energy of the millennial generation to build brands and businesses that elevate and enrich society.

Marcus is also the Founder and President of Vibrancy, SHELF's Creative and Technology Partner.

MARQUES EZEKIEL
LEAD ENGINEER

Marques, a dynamic and seasoned full stack developer, is our technological powerhouse and amazing Lead Engineer. With over a decade of experience building websites and apps for some of the world’s biggest brands, such as Disney, NBC, Sony, Dreamworks and the Kardashians, he has acquired the skills and perspective necessary to successfully develop the most sophisticated platforms and systems. A technological swiss army knife, he lives to positively impact the world through a multidimensional talent, unparalleled expertise, sheer determination and boundless passion.

Marques is also the Head of Technology for Vibrancy, SHELF's Creative and Technology Partner.