Your beauty, your world, your SHELF.

The beauty world's most innovative new mobile app, THE PERFECT MIX OF nails, community AND HEALTH
We're proud to have been featured on:

Our Mission

We set out to create a platform to empower women around the world to interact with cosmetics in a healthy, connected and seamless fashion, and to ultimately help cultivate and champion the most beautiful vision of themselves.

Capture
Capture your color with this fun and simple process that allows for you to catalog and share your shades!
Catalog
Select a brand and then choose from their collection of colors, a feature completely new to the nail polish world.
Follow
Share
Save your favorite shades to a gorgeous personal profile and easily showcase them to the world.
Health
SHELF is a window into the health aspects of your favorite shades, with each product's health rating
Buy
Buy colors you like seamlessly with just a couple taps, as well as manage a cart of your favorites.
CAPTURE
FOLLOW
CATALOG
SHARE
HEALTH
DISCOVER
BUY
CONNECT
WE'D LOVE TO SHOW YOU HOW SHELF IS ELEVATING THE COSMETICS EXPERINCE
EXPLORE ALL THE FEATURES

JOIN THE COMMUNITY

We are welcoming both new members and brands to join the SHELF family! Members are invited to join our passionate cosmetic-obsessed community, share your favorite shades, explore the SHELF world and join the conversation around nail polish, while brands are granted the opportunity to connect with a growing community of nail polish consumers excited to try new products and discover what's coming in 2017! We cannot wait to meet you.

DOWNLOAD THE APP LEARN ABOUT BRANDS
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