SHELF seeks to empower women to make better-informed purchasing decisions regarding nail polish and cosmetics by gaining the ability to track, rate and review their own products, and to see that of their peers.
SHELF started out as just an idea. The chaotic world of beauty and cosmetics can become confusing and overwhelming to the typical consumer. CEO & Founder, Aviva Kamler, wanted to address this problem and offer a solution. The solution was SHELF, a mobile app designed to help women remember, share, save and buy their favorite nail polish colors and cosmetics with ease.
EXPERIENCE OUR AMAZING TEAM
Capture your color with this fun and simple process that allows for you to catalog and share your shades!
Select a brand and then choose from their collection of colors, a feature completely new to the nail polish world.
Seamlessly follow your friends and celebrities to learn what colors they’re enjoying (or not enjoying) the most!
SHELF brings organization to your collections, allowing you to collect your shades in a gorgeous profile.
Discover what’s going on in the burgeoning Shelf community with an easy-to-use Search feature!
Join the conversation going on within the community and share your opinion with other nail polish lovers!
WOULD YOU LIKE TO HELP US CREATE THE SOCIAL NETWORK FOR COSMETICS?
JOIN OUR TEAM!