We set out to create a platform to empower women around the world to interact with cosmetics in a healthy, connected and seamless fashion, and to ultimately help cultivate and champion the most beautiful vision of themselves.
Capture your color with this fun and simple process that allows for you to catalog and share your shades!
Select a brand and then choose from their collection of colors, a feature completely new to the nail polish world.
Seamlessly follow your friends and celebrities to learn what colors they’re enjoying (or not enjoying) the most!
Save your favorite shades to a gorgeous personal profile and easily showcase them to the world.
SHELF is a window into the health aspects of your favorite shades, with each product's health rating
Buy colors you like seamlessly with just a couple taps, as well as manage a cart of your favorites.
JOIN THE COMMUNITY
We are welcoming both new members and brands to join the SHELF family! Members are invited to join our passionate cosmetic-obsessed community, share your favorite shades, explore the SHELF world and join the conversation around nail polish, while brands are granted the opportunity to connect with a growing community of nail polish consumers excited to try new products and discover what's coming in 2017! We cannot wait to meet you.
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